TutorialsInstagram Engagement Rate
Instagram tutorial
How to build an Instagram Engagement Rate Calculator
Before paying for a reel or story collab, brands check followers against recent likes and comments. This tutorial builds that screen with Socify’s Instagram detailed endpoint and a short engagement formula (average and median).
Live tool
Try it on a real username
No signup · rate limited
Prefer a tool-only page? Open free tool
Socify endpoints used
This screen is a thin layer over public Socify lookups: same paths you call with your own key.
~10 credits per full run.
Logic behind the screen
per_post_rate = (likes + comments) ÷ followers × 100
Instagram detailed returns edge_followed_by plus a recent timeline sample. We average like + comment counts on up to 6 posts and divide by followers. Influencer CRMs and in-house brand teams run this screen before a paid partnership.
Pull the detailed profile
GET /api/v1/instagram/detailed?username=… returns follower count, verification, privacy, and a recent timeline edges array with like and comment counts.
Average the sample
Take up to 6 recent public posts. For each: likes from edge_media_preview_like.count and comments from edge_media_to_comment.count.
Gate the collab
engagement_rate = avg(likes+comments) ÷ followers × 100. The demo flags ok_to_collab when the account is public, ≥1k followers, and ≥1% rate: a common first-pass used by agency ops before a human brief.
Build this with your own key
100 free credits every month. Same endpoints as the live demo: nine platforms, no request rate limits.